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More value for the client
The added values through the use of „lead generation“ are:
- Increase the number of leads processed for distribution.
- Thus, the number of sales cycles, submitted quotes and new customers will be increased.
- Comprehensive coverage of all target group projects and categorization in their ripeness.
- Relief for sales. The sales department can concentrate on complex marketing activities (development of existing accounts, etc.)
- Ensure the continuity of acquiring new customers.
- Avoid and mitigate the revenue instability (JOJO effect)
- Experience on the market and the demand of the product (solution) in a specific target market.
Output of the campaign
The outputs of the campaign are project presentation appointments with decision-makers or decision influencers. These presentation appointments are used to present particular products (solution) with potential needs for the target group. Other projects can also be positioned, which may also have potential for the target group depending on the different maturity levels.
The aim of the project presentation appointment
The goal is an on location presentation appointment to present the product (solution) by a salesperson. The account can be included by the sales pipeline, if applicable.
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